The Most Visible Areas to Display Led Signs
Led signs are purchased to attract customers
because of its vivid hues and animated features. However, putting them in the
wrong places is not just a waste of money but a waste of time and effort as
well. It’s best to put up led signs on structures that are visible and easy to
view. Fabio Aversa talks about the the best places to display led signs in his
article located
here.
- LED signs and displays placed on a tall
building will not be seen by anyone. The higher the location of the led
signs, the more it will look smaller. Not only is this more expensive
because of the additional apparatus to fix the LED walls, customers will
have a difficult time looking at the displays as well.
- LED signs on screen poles are the easiest
and cheapest option. With up to ¾ meters in height, there is a single or
double pole that supports the led signs up for display. There are companies
who offer the metal structure along with the screen and it is wise to
purchase them together.
- LED signs on trucks and other moving
vehicles. Vehicles are a fast way to advertise because they move from one
area to another. Not only does this present less problems because no
permission is needed from building owners, it is also a less expensive means
of advertising.
- Indoor LED signs that hang are a good way of
attracting customers. Locations such as the mall generate a lot of customers
and with big led signs hanging from the roof, giving additional brightness,
led signs will surely call attention from the passersby due to its bright
hues.
The Science of LED Signs
Electroluminescence is
the process that makes LED signs work. It is an optical and electrical
phenomenon wherein a material emits light in response to an electric
current passing through it or to a strong electric field. It results
from the radiative recombination of electrons and holes in a material,
which is usually a semi-conductor. The electrons, in an excited state,
produce its energy as light. Therefore, electroluminescence is basically
a production of light through electrons. Before the process of
recombination, however, electrons and holes can either be separated as a
result of doping of the material (which is usual in LED displays) or
through excitation by impact of high-energy electrons accelerated by a
strong electric field. LED signs are in a p-n junction mode, which
simply means that n-type material flows to the p-type material, thereby
producing current and light in response to electricity.
How LED Signs Can Increase Sales
The US Small Business Administration (SBA) reported that:
- LED Signs are cost-effective advertising
mediums, amounting to 10% the cost of other advertising tools
- LED Signs are like advertisements that go on
for 24 hours a day, 7 days a week
- LED Signs act as a street salesman, attracting
more customers
- Your LED signs can be a landmark of a certain
place
- 15% to 35% of street traffic is just
passers-by (vacationers and travelers). LED Signs bring great
potential for single stops by those unfamiliar with the area
- Enhancing signages with LED Signs can increase
sales by 15% to 150%
HOW LED SIGNS CAN HELP YOU SAVE MONEY IN THE LONG RUN
One of the major expenses business owners have to deal with is the
monthly electricity. While LED signs are more expensive than traditional
neon signs, LED signs bring more savings in the long run. Below is a
table which shows you how much savings a LED sign generates.
| POWER CONSUMPTION COMPARISON |
| Light Source |
NEON LED |
Module |
| Power Usage per foot (average) |
20 watts |
1.5 watts |
| Length of Installation |
150 feet |
150 feet |
| x Power Consumption (w) |
3000 watts |
225 watts |
| x 12 hours per day |
36000 watts |
2700 watts |
| x 365 days in a year |
13,140,000 |
985,500 |
| /1000 (annual kw/h) |
13140 kw |
985.5 kw |
| x cost per kw/h* |
$ 0.115 |
$ 0.115 |
| Total Annual Energy Cost |
1,511.10 |
113.33 |
| SAVINGS |
|
93% |
* cost per kilowatt hour is based on the 2008 commercial rates for
California. |
